the thinking space of Harton Works.

The SearchEvolution

We explore what's next in search, AI, and automation. From shifts in search behaviour to platform updates and retrieval-first strategy. This is where insight meets action.

Insights to help businesses navigate change and stay visible in the age of AI.

Nothing found.

Lastest Articles

AI Implementation
ai implementation guide

July 30, 2025

Why 99% of Companies Fail at AI Implementation

Most businesses are rushing into AI—but only 1% have actually integrated it effectively.

AI Social Media
social commerce and ai uai

July 21, 2025

How AI Is Transforming Social Commerce

AI is transforming social commerce, but brands that rely too heavily on automation risk losing trust. The future belongs to those who use AI to strengthen authenticity, not replace it.