the thinking space of Harton Works.

The SearchEvolution

We explore what's next in search, AI, and automation. From shifts in search behaviour to platform updates and retrieval-first strategy. This is where insight meets action.

Insights to help businesses navigate change and stay visible in the age of AI.

power consolidation of google

Perspectives

Power Consolidates Quietly

Google's control over search happened incrementally. AI is accelerating the same pattern with even less accountability. A structural argument for why brands need to act while the concrete is still wet.

Lastest Articles

Perspectives
power consolidation of google

February 11, 2026

Power Consolidates Quietly

Google's control over search happened incrementally. AI is accelerating the same pattern with even less accountability. A structural argument for why brands need to act while the concrete is still wet.