Smarter Growth, Engineered.
We Build
Engines
Search is evolving.
Today, it’s not just Google where customers find you; they’re asking ChatGPT, Claude, Perplexity and other AI systems for answers. That’s why we focus on both traditional SEO and modern AI search visibility, optimising your content to be found, cited and used. We call it Retrieval-First™ Marketing, because in today’s world, ranking isn’t the only goal. Being retrieved matters more.
of Google searches now produce zero clicks
Your organic traffic is vanishing into AI-generated answers
Partners
“Harton Works has been a pivotal part of our evolution. As we formalise our 2025 R&D reporting, we’ve referenced them as a key contributor to the way we now operate, think, and grow. They didn’t just support us, they shaped our direction.”
— Kane Haydon, CEO, Lovall
AI Visibility Readiness
About Us
Built on Northern grit and two decades of digital experience, Harton Works helps brands stay discoverable in a world of AI search and shifting attention.
Our roots run deep, and so does our thinking.
Retrieval-First™ Marketing in Action
We've helped businesses get mentioned in AI responses, cited in research queries, and recommended by intelligent systems—while maintaining strong traditional search rankings.
This is Retrieval-First™ Marketing in action: your expertise becomes the source AI systems trust and reference. Your content gets retrieved, cited, and recommended across platforms as search technology evolves.
25+ years of helping businesses adapt to the evolution of search. Trusted when strategy matters most.
Our Services
Visibility Engines help you get found. Intelligence Engines help you work smarter.
Our Thinking
The Search Evolution
Strategic insights on AI search, SEO, and how businesses adapt to stay visible.
5 AI Marketing Agents You Can Deploy Today
Most businesses are rushing into AI—but only 1% have actually integrated it effectively.
Learning from Google Ai Overviews Usability Study
The first real usability study of Google’s AI…
Why 99% of Companies Fail at AI Implementation
Most businesses are rushing into AI—but only 1% have actually integrated it effectively.
How AI Is Transforming Social Commerce
AI is transforming social commerce, but brands…
FAQ's
Great question — and it’s where everything starts.
A Visibility Engine is for businesses that want to be found, seen, and understood. It blends strategy, SEO, content, CRO, and UX into one system to get traffic and win the right attention across channels.
→ Think of it as building a powerful spotlight that shines on what you do, and gets the right people looking.
An Intelligence Engine is for businesses ready to level up. It adds automation and AI on top of what’s already working — streamlining tasks, boosting productivity, and even handling customer or marketing roles using AI agents.
→ Think of it as giving your business a smart autopilot — one that learns, responds, and scales with you.
Absolutely. An SEO audit can be your entry point into our Visibility Engine — or delivered as a standalone service.
We combine human insight with AI analysis to audit your search performance, technical health, UX, and content signals.
Whether you’re looking to fix issues fast or lay foundations for automation and AI down the line, the audit gives you a clear, actionable roadmap.
Absolutely. We help you map where AI and automation can create value inside your business — then configure and embed those tools into your existing workflows.
We define success at the start — not the end. Whether it’s visibility growth (like SEO performance and search impressions), conversions (leads, sales, sign-ups), operational savings (reduced manual tasks or lag), or AI agent performance (response quality, task completion, or user engagement) — we align on KPIs early.
Our systems track these consistently using dashboards, feedback loops, and automation triggers, so you’re never guessing what’s working and what’s not.
It starts with a conversation. You tell us where you’re headed — and what’s holding you back. From there, we’ll scope out whether a full Engine build, a standalone audit, or something more agile is the right path.
Often, we’ll begin with a Reality Check — a quick but sharp diagnostic to assess your visibility, performance, and system-readiness. It helps us align fast, and you get instant clarity on next steps — whether we build together or not.
Let’s Build Your Engine
Harton Works is a Retrieval-First™ consultancy helping brands stay visible in AI search and GEO. Founded by Martin Jeffrey, a strategist with 27+ years’ SEO experience.