Retrieval-First™ Framework
Most businesses are rushing into AI—but only 1% have actually integrated it effectively.
AI Search Trends 2025
As we reach Q4, three critical reports have emerged that collectively challenge the prevailing narratives about AI’s…
Building Your Digital Cathedral
Cathedral thinking could be the strategy that not only helps you survive the AI disruption but also help you build…
The Cathedral Thinking Approach
In 2023, I wrote that the digital marketing world was obsessed with quick wins. I thought things were moving too fast…
Learning from Google Ai Overviews Usability Study
The first real usability study of Google’s AI Overviews reveals a dramatic shift in user behaviour, with fewer clicks, stronger brand bias, and growing generational divides.
How AI Is Transforming Social Commerce
AI is transforming social commerce, but brands that rely too heavily on automation risk losing trust. The future…