The Content Performance Gap
Strategic Content Assessment for Traditional SEO and AI Retrieval
→ The rules changed. Your content now competes for attention across Google search results and AI platforms where people get instant answers.
→ Most content gets zero organic traffic from traditional search, while AI systems increasingly become the first stop for information seekers.
→ Your content needs to excel in both arenas. Our content audits identify why your content isn't performing in search results AND why it's missing from AI-generated responses.
Why Content Audits Matter More Than Ever
Content that worked for traditional SEO doesn’t automatically work for AI retrieval. Search engines now use AI systems to understand content context, extract key information, and generate direct answers. This shift means your content must satisfy both traditional ranking factors and modern AI comprehension.
With businesses investing heavily in content marketing, ensuring every piece performs is essential. Our audits reveal what’s working, what’s failing, and what opportunities you’re missing across traditional search and AI-driven platforms.
We Audit Four Core Content Areas:
We examine how your existing content performs across search engines and measures its visibility in AI-generated responses. This includes traffic analysis, ranking positions, click-through rates, and citation frequency in AI platforms.
We evaluate how well your content establishes expertise and authority signals that both search engines and AI systems recognise. This includes topical depth, source credibility, and how effectively your content answers user queries.
We assess how well your content is structured for AI systems to extract, understand, and cite. This includes content formatting, information hierarchy, and whether key facts are presented in ways that AI can easily parse and reference.
A deep-dive into how your content connects and supports your broader content strategy. This includes internal linking, content clusters, topic coverage gaps, and how your content ecosystem guides both users and algorithms through your expertise.
"It's not just broken links or slow pages. We surface the friction hidden in your content strategy and the gaps that prevent both users and AI systems from finding, engaging with, and converting on your content."
Martin Jeffrey, Founder of Harton Works
"It's not just broken links or slow pages. We surface the friction hidden in your content strategy and the gaps that prevent both users and AI systems from finding, engaging with, and converting on your content."
● What You Receive
From Audit To Action In Three Steps
01
Comprehensive Content Inventory
Complete audit of your content assets with performance analysis across traditional search metrics and AI retrieval factors.
02
Precision Testing Analysis
Clear recommendations ranked by impact, covering technical improvements, content enhancements, and strategic optimisations for both search types.
03
AI Readiness Assessment
Specific guidance on preparing your content for increased AI citation and retrieval across emerging platforms.