Built for modern search reality

Most agencies treat AI search as an add-on to traditional SEO. We built our entire approach around how retrieval systems actually work, whether that's Google's algorithms or ChatGPT's citation engine.The Retrieval-First Engine isn't another quick fix. It's a systematic methodology for making your content discoverable, extractable, and citable across all the platforms that matter to your audience.

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Harton Works

The Retrieval-First Engine™ is our framework for making that happen.

Rather than optimising content for outdated ranking models, we structure knowledge for how AI systems retrieve, interpret, and cite information today.

We optimise for search engines and engineer for AI retrieval.

Our Five Step Framework

We implement this methodology through a flexible framework that adapts to your goals. It might begin with traditional SEO or an AI visibility audit, but it always ends with focus, structure, and presence across the full spectrum of search.

1.

Discovery & Mapping

Understand how customers search and how you're being retrieved.

We analyse language patterns across search engines and AI platforms using our proprietary Language Radar™. This reveals prompt behaviours, citation gaps, and opportunity clusters.

Core Activities:
Language Radar analysis, AI visibility baseline, competitor citation mapping.

2.

Foundations for Search & Retrieval

Build solid SEO foundations while preparing for AI-mode discovery.

We align your content structure, markup, and technical visibility with how AI systems extract and reference information.

Core Activities:
Technical SEO, schema implementation, retrieval readiness audits.

3.

Content Engineering

Transform existing content into atomic, AI-readable formats.

Using chunking, micro-schema and prompt alignment, we rework content for extractability, not just readability.

Core Activities:
AI-optimised content structuring, retrieval-focused rewriting, prompt-aligned formatting.

4.

Monitoring & Optimisation

In a rapidly evolving search landscape, continuous monitoring drives results.

We track how your content performs across Google and AI platforms, identify when visibility drops, and continuously optimise based on what's working.

Core Activities:
AI citation monitoring, performance optimisation, competitive intelligence, content refresh recommendations

5.

AI Implementation

"We'll help you figure out where AI agents and automation actually make sense for your business. No tech for tech's sake. It's about getting clear on what moves the needle and what just creates more work. We typically start by mapping out your real use cases, then build a plan that lines up with what you're actually trying to achieve. The goal is making sure the technology serves your strategy, not forcing your strategy to bend around the latest AI trend."

Martin Jeffrey
Founder & CEO

Why Retrieval-First Works

Traditional SEO


Write content

Optimise for keywords

Hope it ranks

Measure traffic.

Retrieval-First SEO:


Map prompt behaviour

Structure content for retrieval

Test across platforms

Measure citations and influence.

Getting found on both search engines and AI platforms creates something bigger than visibility. It creates sustained authority that builds momentum.

Let’s Build Your Engine

Start with a conversation, no pressure, no push. Just clarity on where you stand, where systems can drive growth, and how AI can fit into your day-to-day operations.

Book a Discovery Call

We Make You Unmissable

Who is Harton Works?

At Harton Works, we build systems for brands that don’t just want to be seen, they want to work smarter.

Our Retrieval‑First™ approach blends visibility, automation, and intelligence to create strategic frameworks that grow with your business. Not just perform, but scale — sustainably, and with purpose.

Office

Harton Works
3rd Floor
6 Wellington Place
Leeds
LS1 4AP


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