Where SEO Audits Fall Short
Traditional SEO audits flag errors but miss why you’re invisible in search. Our SEO visibility audits diagnose the signals that matter for rankings and AI citations.
→ You’re publishing content and building links, but visibility in Google and AI results stays flat.
→ Checklist reports fix tags and speed, not the retrieval signals that drive rankings and citations.
→ Weak topical coverage, thin internal linking, and patchy schema confuse engines about what you should rank for.
→ Teams spend months on low-impact tasks because the audit didn’t prioritise what actually moves visibility.
The Four Layers of a Visibility Audit
We test how well your site communicates relevance and trust:Keyword targeting and topical coverage — are you answering search demand in full? EEAT (Expertise, Experience, Authority, Trust) — are your signals strong enough for ranking and retrieval? Internal linking and hierarchy — does your site guide engines to your most important content? Backlink profile — does your authority come from the right places? You’ll know exactly how trusted and authoritative your site looks to Google and AI search engines.
Technical issues silently block visibility. Our technical SEO audit checks:
Crawlability, indexing, and robots directives. Site performance, Core Web Vitals, and speed bottlenecks. Schema and structured data accuracy. Mobile optimisation and accessibility standards. Sorting technical SEO foundations ensures your content can actually be found and understood — which is where we go next.
Content isn’t just text — it’s the framework that tells search engines what you stand for. Our SEO site audit looks at how well your site structure supports visibility:
Do you have coverage of the key topics in your market, or are gaps holding you back? Are thin, duplicate, or outdated pages weakening your authority? Does your navigation and URL hierarchy make it easy for engines (and people) to follow? How do Google and AI engines interpret your sitemap and topical ecosystem? With the right architecture, search engines understand your site, users find what they need faster, and your most valuable pages get the visibility they deserve.
Search never stands still — and neither do your competitors. Our audit shows you the wider context shaping your visibility:
Which SERP features (snippets, video, maps, shopping) dominate your space. Whether you’re being picked up — or ignored — in AI Overviews and citations. How competitors position themselves and identify their gaps. Emerging shifts in ranking signals across your industry. Instead of a static report, you’ll come away with a clear map of where you’re losing ground, where you can take market share, and how to stay ahead as search evolves.
● Who's It For
Built for businesses that need direction, not just reports.
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Who's it for
Our SEO visibility audit service is built to help:
Marketing teams who can’t see why organic growth has stalled.
CMOs and digital leads who need direction before committing budget and resources.
Brands in transition — replatforming, redesigning, migrating or scaling content.
Startups that want to lay down a strong search foundation from day one.
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What You Receive
Every audit gives you more than a checklist. It gives you confidence in your next move.
SEO Audit Report — a clear view of what’s really holding back your visibility, blending AI retrieval analysis with a full technical and content SEO audit (delivered as PDF + online).
Prioritised action plan — know exactly what to fix first, with quick wins for immediate impact and a roadmap for building lasting authority.
1:1 review session — we don’t just hand over a report; we walk you through the findings so you and your team know exactly what to do next.
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Ongoing Support
An audit is only the first step. Most clients continue with us to turn findings into lasting visibility through three ongoing streams:
Implementation & optimisation — fixing the technical issues identified in the audit and keeping your site performance sharp.
Content & visibility growth — building on your audit roadmap with monthly content optimisation, new topic coverage, and authority development.
Strategic advisory & monitoring — regular reviews, competitor tracking, and guidance on how Google and AI search shifts affect your visibility.