the thinking space of Harton Works.

The SearchEvolution

We explore what's next in search, AI, and automation. From shifts in search behaviour to platform updates and retrieval-first strategy. This is where insight meets action.

Insights to help businesses navigate change and stay visible in the age of AI.

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Lastest Articles

AI Social Media
social commerce and ai uai

July 21, 2025

How AI Is Transforming Social Commerce

AI is transforming social commerce, but brands that rely too heavily on automation risk losing trust. The future belongs to those who use AI to strengthen authenticity, not replace it.