the thinking space of Harton Works.

Most businesses are rushing into AI—but only 1% have actually integrated it effectively.

As we reach Q4, three critical reports have emerged that collectively challenge the prevailing narratives about AI’s impact on search.

Cathedral thinking could be the strategy that not only helps you survive the AI disruption but also help you build competitive moats that get deeper every month. Here’s how they do it.

In 2023, I wrote that the digital marketing world was obsessed with quick wins. I thought things were moving too fast then. I had no idea what was coming.

The real question isn't whether to use AI marketing agents—it's how to use them without wasting time or money.

The first real usability study of Google’s AI Overviews reveals a dramatic shift in user behaviour, with fewer clicks, stronger brand bias, and growing generational divides.

Most businesses are rushing into AI—but only 1% have actually integrated it effectively.

AI is transforming social commerce, but brands that rely too heavily on automation risk losing trust. The future belongs to those who use AI to strengthen authenticity, not replace it.