the thinking space of Harton Works.

Google's control over search happened incrementally. AI is accelerating the same pattern with even less accountability. A structural argument for why brands need to act while the concrete is still wet.

Two and a half years after ChatGPT’s launch, AI adoption looks nothing like the World Economic Forum predicted. Drawing on enterprise data, workforce studies and real usage patterns, this analysis reveals the shadow AI economy, the learning gap that defines success, and why advisory AI is reshaping work faster than automation ever could.

New data from 170,000 orders shows AI informed shoppers arriving decision ready, while SEO era landing pages failed to convert them.

Most businesses are rushing into AI—but only 1% have actually integrated it effectively.

As we reach Q4, three critical reports have emerged that collectively challenge the prevailing narratives about AI’s impact on search.

Cathedral thinking could be the strategy that not only helps you survive the AI disruption but also help you build competitive moats that get deeper every month. Here’s how they do it.

In 2023, I wrote that the digital marketing world was obsessed with quick wins. I thought things were moving too fast then. I had no idea what was coming.

The real question isn't whether to use AI marketing agents—it's how to use them without wasting time or money.