Insights to help businesses navigate change and stay visible in the age of AI.
Why 99% of Companies Fail at AI Implementation
Most businesses are rushing into AI—but only 1% have actually integrated it effectively.
Lastest Articles
5 AI Marketing Agents You Can Deploy Today
Most businesses are rushing into AI—but only 1% have actually integrated it effectively.
Learning from Google Ai Overviews Usability Study
The first real usability study of Google’s AI Overviews reveals a dramatic shift in user behaviour, with fewer clicks, stronger brand bias, and growing generational divides.
Why 99% of Companies Fail at AI Implementation
Most businesses are rushing into AI—but only 1% have actually integrated it effectively.
How AI Is Transforming Social Commerce
AI is transforming social commerce, but brands that rely too heavily on automation risk losing trust. The future belongs to those who use AI to strengthen authenticity, not replace it.